The Story blog
Come for the copywriting tips, stay for the sparkling advice on business storytelling and thought leadership. The Voicery team always has plenty to say.
Overwrite your first draft. As a newspaper columnist (approx a million years ago), I had to file 1,000 words on a trending topic every Friday morning.
You'll find another copywriting tip here the day after tomorrow. But I won't be posting tomorrow — I’m sorry.
Painting a picture of a brighter future can be a handy persuasive writing approach. Even doing that, however, write in the present tense as much as you can.