The best B2B word-wranglers you’ll find
We believe in and use the power of language and smart ideas to move people and build businesses. Based in Dublin, Ireland, we work with you wherever you are.
Deeply experienced writers and strategists
About us
Before we were writers, we were readers. The torch-under-the-covers kids, reading well past bedtime. The dictionary fans who love the shape and heft of a new word.
We’re still those kids, but we’re also seasoned pros with decades of experience in journalism, copywriting, and blue-chip business comms and marketing.
Always taking pride in our work
Well-chosen words do extraordinary things
Founded as Hyphen in 2019, we rebranded to The Voicery in 2026.
Why? To reflect our evolving service offering for brands and to centre our craft – because exceptional human writing and a distinctive brand voice matter more than ever in the age of AI.
Corporate and public sector organisations trust us to distil complexity and connect them with their audiences. Brands we’ve written for include:
A&L Goodbody
Autodesk
Bristol Myers Squibb
Business in the Community Ireland
CreditLogic
Daon
DCU
Elkstone
Enterprise Ireland
European Union Intellectual Property Office
Folens
Grant Thornton
Intercom
International Bureau for Epilepsy
Kara Connect
KBI Global Investors
KPMG
laya healthcare
NSAI
PwC
SSE Airtricity
UL Hospitals Group
Viatel
VISUAL (Carlow)
TG4
UCD Smurfit School
The Story blog
Overwrite your first draft. As a newspaper columnist (approx a million years ago), I had to file 1,000 words on a trending topic every Friday morning.
You'll find another copywriting tip here the day after tomorrow. But I won't be posting tomorrow — I’m sorry.
Painting a picture of a brighter future can be a handy persuasive writing approach. Even doing that, however, write in the present tense as much as you can.


