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Category: Copywriting

Child in yellow jumper with messy wardrobe, holding red toy; cluttered bedroom scene.

Why you should overshoot your word count.

Overwrite your first draft. As a newspaper columnist (approx a million years ago), I had to file 1,000 words on a trending topic every Friday morning.
Dog at a table with The future starts today sign in background.

Stay present – it’s the tense that makes sense.

Painting a picture of a brighter future can be a handy persuasive writing approach. Even doing that, however, write in the present tense as much as you can.