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The Story blog
Overwrite your first draft. As a newspaper columnist (approx a million years ago), I had to file 1,000 words on a trending topic every Friday morning.
You'll find another copywriting tip here the day after tomorrow. But I won't be posting tomorrow — I’m sorry.
Painting a picture of a brighter future can be a handy persuasive writing approach. Even doing that, however, write in the present tense as much as you can.