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Storytelling in business is the leap from dry facts to a transformative moment of human connection. Authentic business stories spark a-ha moments and ignite action.
Spur audience action

What makes a great brand story?

Your brand stories should be distinctive, gripping and memorable. They make your business relevant and relatable.

And even for a moment, your story should move your audience. When they see what could change for them, they’ll be motivated to act.

Tell your story better

A catalyst for change

Through interviews, other research and strong writing skills, we help you hone distinctive brand stories that kindle curiosity, cut through the noise and drive action.

Practical tips
& pointers

“Working with Kathy from Hyphen (now The Voicery) was great for our team. It came at a pivotal moment, as we were revamping our brand identity. Her workshops gave us the structure, clarity and confidence we needed to define and apply our brand voice.”

Ray Lonergan

Marketing Lead | Technology Ireland ICT Skillnet

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The Story blog