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The Story blog

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Child in yellow jumper with messy wardrobe, holding red toy; cluttered bedroom scene.

Why you should overshoot your word count.

Overwrite your first draft. As a newspaper columnist (approx a million years ago), I had to file 1,000 words on a trending topic every Friday morning.
Train accident at French station, engine hanging out of building, late 19th century.

Shit happens. What to say when it does.

You'll find another copywriting tip here the day after tomorrow. But I won't be posting tomorrow — I’m sorry.
Dog at a table with The future starts today sign in background.

Stay present – it’s the tense that makes sense.

Painting a picture of a brighter future can be a handy persuasive writing approach. Even doing that, however, write in the present tense as much as you can.
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