Learn our expert approach

The Voicery approach is based on our decades of experience in business journalism, B2B copywriting and content strategy. Find out how we do it in practical two-hour workshops.

WORKSHOP 1: Ensure your B2B content cuts through

The VITAL framework

In this two-hour session, understand the five factors that ensure your B2B content gets noticed amid the noise.

Get plenty of tips and leave with a detailed checklist for applying the framework to everything your team produces.

WORKSHOP 2: 12 ways to ignite your business storytelling

Banish the boring

B2B content can be excruciatingly tedious. And when it is, it’s also painfully ineffective, and a waste of time and money.

In this two-hour workshop, discover the 12 top reasons business content is boring. Learn how not to make those mistakes, and use our model to make the most of your budget.

WORKSHOP 3: What the hell do you sell?

3. Perfect your one-line pitch

Marketing to prospects or looking for funding from investors? You must be able to say what you do and why it matters — quickly, clearly and convincingly.

We’ve helped all sorts of businesses convey complex, technical ideas in crisp, straightforward language. Let’s fix your value prop.

Energising
& inspiring

“Thank you so much for facilitating such an excellent course. You created an open, constructive space and it was great to be part of it.

“Even though it was online, I felt that we all still connected as a group. That’s special. It was amazing…I feel energised and inspired. Thank you again.”

Kerry Matzelle

Brand Strategist | Neworld

More ways to learn

Build your skills in tailored coaching or team training sessions.

Custom team training

Hundreds of people have benefitted from our business writing classes.

1:1 or 1:2 coaching

Let’s get laser-focused on upskilling you where you’ve most to gain.

So you want to be a thought leader?

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The Story blog

Copywriting, Writing is thinking

Why you should overshoot your word count.

Overwrite your first draft. As a newspaper columnist (approx a million years ago), I had to file 1,000 words on a trending topic every Friday morning.

Bad news, Messaging

Shit happens. What to say when it does.

You'll find another copywriting tip here the day after tomorrow. But I won't be posting tomorrow — I’m sorry.

Copywriting, Grammar

Stay present – it’s the tense that makes sense.

Painting a picture of a brighter future can be a handy persuasive writing approach. Even doing that, however, write in the present tense as much as you can.